12 principles of animation

Squash and stretch - the four liquid-like elements at the end of the film squash and stretch as they tangle together

Anticipation - the music and the animation begin slowly and then gradually speed up to reveal their tangliness.

Staging - the camera scrolls down to keep the spiraling tangly animation in the center of the frame.

Slow in and slow out - the linear tangling elements in our animation slow down as they enter and leave the frame.

Arcs - every movement in our animation follows an arc - especially when all the elements tangle together.

Timing - with the music incorporated into our animation, all motions will be timed with musical cues.

Exaggeration - the idea of "tangling" is exaggerated throughout the animation by incorporating elements that will tangle far beyond the ability of any physical object.

Appeal - the animation switches several times from white-on-black visuals to black-on-white visuals.